Real estate lead generation ideas

24 Real estate lead generation ideas in 2024

If you’re looking to stand out in the real estate market in 2024, these 24 strategies will give you an edge over your competition. Let’s dive in!

1. Create a Unique Selling Proposition (USP)

Your USP sets you apart from other agents. It’s more than good customer service; it’s about identifying a niche or specific value you offer. For example, if you help investors find and finance the best properties, that’s your USP. Avoid clichés like “I provide great customer service” and focus on what makes you unique.

2. Door Knocking 2.0

No one loves traditional door-knocking. Instead, use door hangers with QR codes. Create YouTube videos promoting new listings, and attach the QR code to door hangers. When people scan it, they’ll see your virtual tour and listing info. After selling the home, send another hanger with a QR code linking to a video on how you sold it for over-market value, appealing to future sellers.

3. QR Code on Your Car

Take it up a notch by adding a QR code to your car, linking to a video that introduces you, your unique services, and how you help clients. Instead of just your phone number, a QR code sparks curiosity and is more likely to get scanned.

4. Create a Lead Magnet

Offer a free, valuable resource in line with your USP. For example, a “Final Walkthrough Checklist for New Construction” can help you stand out if you specialize in new homes. Make sure your lead magnet solves a specific problem completely to build trust with potential clients.

5. Off-Market Letters

Find homes that aren’t on the market by sending personalized letters to homeowners. In these, mention a buyer looking for a home in their neighborhood and offer to help them find their next property. Include a QR code for more information or a video that introduces you.

6. One Video Listing Tour a Week

Upload weekly listing tours to YouTube. Don’t limit yourself to just your listings—other agents’ properties work too. Include the property address in the video title to show up on Google search results. This is especially effective for luxury listings.

7. QR Code on Your For Sale Sign

Add a QR code to your for-sale sign, linking to a video tour of the property. You’ll capture the attention of people walking by, and with the right software, you can even track how many people scan your code and retarget them with ads on social media.

8. Tell Stories, Not Just Testimonials

Instead of sharing five-star reviews, tell stories. For example, explain how you helped a family sell their home for more than they expected or found an off-market property for a buyer. People connect more with stories than ratings.

9 – Google Local Service Ads

Service ads are something a lot of people do these days. These are the Google-guaranteed ads for local service providers, where Google has to verify you as a business owner. My last video was on how to do this, so make sure you check that out if you want to learn the technical details of how to set it up because it honestly is pretty easy. You need a Google My Business page and need to get verified by Google. You need to submit a criminal record check. They need to verify that you’re a legitimate business owner with good reviews and that you’re going to provide a service.

The cool thing about local service ads is when people search for “realtors in Chicago,” a list of verified realtors with your reviews front and center will appear. You only pay Google for verified leads. If someone calls you, Google tracks this. When they call or text you through the platform, you verify that it was a real lead, and that’s when you pay.

Now, you definitely pay a premium for these leads. They aren’t cheap, ranging from $100 to $300, but the quality can be high. You only want to use these ads when you have a lot of Google reviews. Otherwise, you’ll get beaten out by those who do.

10 – Go to a Sporting Event with a QR Code

Imagine going to a sporting event with a picket sign that has a QR code on it. This might sound crazy, but people would likely scan it out of curiosity. You could link it to a promotional video you created. Some people might think it’s spammy, but it could be a fun and interesting way to promote yourself.

11 – Homebot.ai

Homebot is a cool tool. You can set up automated listing alerts that connect to your account. You can see what your clients are doing when they use Homebot. It’ll give them regular updates on how their home is appreciating, and you can track their actions, such as when they click on a notification. If you’re not using Homebot, it’s a no-brainer tool to implement.

12 – Remix Trending Audio & Reels

Instagram prioritizes remixed reels, meaning it prefers content that remixes other existing content. This is an easy way to create short-form content with the potential to go viral. Check out remixing trending audio and reels on Instagram.

13 – Make a Better Market Update Video

Market update videos are often just realtors reading stats from a sheet. Instead of doing that, make your video more interesting. Don’t title your video “Market Update September 2023.” Instead, give it a hook, like “The Market is Crashing: Here’s Why.”

Tell a story. Reference different neighborhoods, price points, and properties. Mention your predictions and client experiences. Don’t overload viewers with stats—they just want to know how much their property is worth and what they can buy a property for. Focus on what the viewer cares about.

14 – Put a QR Code on a Billboard

This idea may sound crazy but put a QR code on a billboard with a really intriguing tagline. That’s it. When people see it, they’ll want to scan it out of curiosity. You could say something like, “Do you have an original condition home?” or “Sell your house for more,” linking the QR code to a video that explains your value proposition. The intrigue factor alone could make this a great marketing tool.

15 – Run an Automated Webinar

Automated webinars are a powerful tool. I’ve done over a million dollars in direct revenue from automated webinars. They work well, but most people don’t use them because they’re hard to execute properly. There are technical challenges, but when done right, they can help build trust and authority. I’ll be releasing a video soon on how to run great webinars, so make sure you subscribe to stay updated.

An automated webinar is a great way to deliver value to your audience, breaking down your listing presentation or offer. It can help build trust and authority while presenting people with an offer that makes them feel like they’d be missing out if they didn’t work with you.

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17 – Invest in a Video Editor

Invest in a video editor. Don’t try to edit videos yourself. It takes too much time and energy, pulling you away from creating content. Instead, hire a video editor who specializes in the platform you’re focusing on, whether it’s Instagram, TikTok, or YouTube.

When working with an editor, show them examples of videos you like instead of trying to explain what you want. It’s easier for them to replicate a style when you show them instead of telling them. You can find editors on Fiverr, and Upwork, or hire a dedicated company to do real estate videos, like ours.

18 – Partner with One New Business Every Month

Make it on your measurable activities plan to partner with one new business every single month. This could be a restaurant, other service providers that are complementary to yours, or businesses like a mortgage broker or title company. Create a relationship and partner with them by leaving business cards, QR codes, or other materials. Partnering with businesses in a mutually beneficial way is crucial. Be an ambassador of your area on platforms like YouTube or other content channels. You could create videos highlighting local businesses, restaurants, and services, providing visibility for them while promoting yourself. This also helps in building relationships and referrals, as business owners and staff are more likely to recommend you if they know and like you.

19 – Deal of the Week

Every week, on the same day, send out a “Deal of the Week” email. This should include a property you find, explain why it’s a good deal, and provide the price along with a link to your website for more details. Let people know how they can contact you to view or discuss the property. Consistency is key, and finding great deals (whether on or off-market) gives your database appealing investment opportunities. It’s like giving them free investment advice.

20 – Delete One Social Media Channel

Consider deleting one or two social media channels and focus on the platforms you enjoy using. It’s better to be a master of one or two platforms than trying to be active everywhere. Use channels you actually enjoy and understand. For example, if you prefer long-form teaching like YouTube, focus there. It’s more effective than spreading yourself too thin across all platforms.

21 – Partner with Another Realtor in Another City

Partnering with another realtor in a different city can create mutual benefits, including referrals. This strategy opens up new opportunities and collaborations outside your immediate market.

22 – Link Your Latest Video in Your Email Signature

In your email signature, include a link to your latest video along with the video’s title. This increases the chances of people clicking through to watch your content, which can lead to more views and potential clients.

23 – Leave Your Business Card on the Windshields of Luxury Cars

Leave your business card, possibly with a QR code, on the windshields of luxury vehicles around town. With a strong offer, such as “Sell Your Home for 10% to 20% More,” you can target affluent individuals with high-value homes. You could even link the QR code to an auto webinar. This is a great way to engage a high-value target market.

24 – Print Your Lead Magnet and Drop It Off at Doors

Print your lead magnet (like a guide on how to increase the value of a home) and drop it off at homes in the areas where you want to work. It’s similar to door hangers but less intrusive than door-knocking. It provides value to homeowners and positions you as a knowledgeable real estate professional.

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